SILKFAIR: HOW TO TAKE CHARGE OF YOUR ONLINE STORE

Your online business depends on your ability to constantly be proactive with your business. Ensuring that you take advantage of all of Silkfair’s resources is necessary to do this. Utilizing the proper tag lines, keeping fresh images and descriptions available on your site, and even taking advantage of video to make descriptions even more in-depth are all benefits that are readily available to you through Silkfair’s services.

Besides the basic online shop, you can also upgrade to a custom shop, allowing for an even more personalized store where you can create your own style. These custom shops offer all the amenities of a basic store plus more.

Keeping your items up-to-date

Pictures are worth a thousand words, and when it comes to making a sale they can hold their own value. But pictures do get old, or maybe they aren’t flashy enough. Make sure that you keep your photos updated, particularly for seasonal or promotional reasons. Give your items the feel for the time and environment they’re in.

Even descriptions should be updated periodically. Perhaps there’s a catchy way you can say things to help your items sell. Since SEOs constantly search for new images and data, keeping your descriptions and photos fresh can help bring your store and its items to the top of the list.

Be sure that your tags are catchy- SEO style

This brings us to the assistance that SEOs provide. Silkfair provides Google based product submission, so you need to make sure that your tittle tags and meta tags will ensure that your items will catch the attention of Google. This is why it’s important to keep your information fresh, since Google likes to draw upon fresh information. Besides just posting a meta tag for your shop, Silkfair also allows you to add meta tags to your items as well. This is a great opportunity to utilize popular items to draw in an audience.

Make use of your video descriptions

Perhaps one of the most interesting additions to Silkfair is their video marketing ability. Besides a photo and a brief description, you can make your own sales video to describe your items. This gives your store a personalized feel, and you’re able to completely describe and show off your items to your audience. Nothing makes a sale more personal than being able to hear and see what they are buying just like they’re in a hometown store. Just make sure that you follow Silkfair’s guidelines for videos.

Have your say

Another bonus that Silkfair offers is the opportunity to post your own blogs and discuss in-personalized forums. This gives you a chance to start conversations with your own words. The articles you write aren’t just for you to talk out loud, but are there to grab the attention of your audience. Because fresh information is what people are interested in, it is important that you constantly update blogs with new material. Although it can be difficult to say different things about what your store does, keep in mind that this is your shop, so don’t be afraid to get a little creative with the material. Make use of the season, sales, and stories that you’ve experienced with your store. If you have a forum, make sure that you continuously keep up with what’s going on there. Keep up with what others are talking about, and keep fresh information posted as well.

Silkfair helps you advertise

While there are various things you can do within Silkfair’s site, you can expand its abilities onto your own or other exterior sites with a Silkfairbadge. This static advertising is easily used, and allows a direct channel from a separate site to your online store at Silkfair.

The Mini Store Widget is another advertising item that allows for you to advertise your site through other sites. It is a link between social media, websites, and other online opportunities that will allow a direct window for your audience to see and visit your store. Conveniently, the widget can be picked up by friends and associates to be posted on their own sites to give your store more face time.
Silkfair is your online opportunity to make the most of your online store. All of these benefits are just waiting for you to take advantage of them. Make sure that you keep your information fresh, pictures and videos up-to-date, and your name out there and visible!