SILKFAIR: PROVIDING VALUABLE CONTENT MATTERS

Have you ever talked to someone who was just plain boring? Yes? I’m sure we all have at some point (even I’ve found myself a little boring from time to time). But when you’re providing your audience with a reason to visit your site, the last thing you want to do is bore them right out of your store. You have to provide them with more than just good merchandise. You have to have the right sales pitch as well. Your words and content sell your brand, and your brand sells your merchandise. So what you say, sells your product.

Quality content

How do you come up with quality content? Anyone can state the facts, so it’s up to you to make them colorful. Facts supported by stories or even comments make information far more interesting to read.  Speaking of comments, this is where some of your best material can come from. When people talk to you, listen. You may find something interesting to talk about.

You may even want to try helpful hints regarding certain situations (holiday shopping or shopping for the kids) can be a great incentive to enter your site to see what you’ve said. Keep in mind that not everyone is shopping when they’re surfing the web. Sometimes they’re just looking for information. When they click on your site for some info, they may find themselves intrigued by what you have in store for them. Quality content is a great way to pick up new customers.

Mix and remix

Same song- same dance. That’s something you don’t really want to be singing for your audience. While a classic never seems to get old, folks are always looking for something new and shiny. So mix things up by shifting conversation gears constantly. When you’re writing a blog, cover a new topic this week. If you keep talking about the same thing, folks are bound to get bored. That doesn’t mean that you can’t circle around and come back to that topic at a later time, but you don’t want to burn folks out with a monotonous dialogue in which the words are the only thing that change. Needless to say, all you have to do is mix things up, and when in doubt, remix a classic.

Website, blogs, and even your social media

Content isn’t just limited to your articles and blogs, it’s in everything you write. From simple product description to comments and tweets, people read what you say. If you start off well, they continue to read. And that’s what you want. Folks that visit your site are not only looking for merchandise, but also want to find something that makes your site unique and special.

Since social media is one of the largest outlets and inlets of content, this is one of the best places to be creative. Make use of pictures, quotes, and discussion. While blogs have comments where you can discuss with the public, using social media to constantly get new ideas and post them can be one of the best ways to be creative. Because of the wide audience you are in contact with, developing relationships with your audience is so much easier. This in mind, when you have a frequent reviewer or commenters on your sites, it is helpful to write their names down and keep tabs on what they say. And always remember to speak when spoken to. Discussion is a two-way street, so keep traffic moving along to generate good content. You don’t want folks to feel like it’s a dead-end street when they leave a comment. Who knows, something that they say can lead to a great idea for an article, blog, or even a product that you should carry in the future.

Don’t forget that your brand website also needs to be full of good and colorful information. A site littered with advertisements and sales pitches isn’t exactly the most unique site. Though these ads may be important, you don’t want them composing 90% of your website. You want it filled with something that folks will see it and say to themselves: Well, that’s interesting. That’s what gets folks traveling to your site- a view worth seeing.

Essentially, people aren’t just shopping for merchandise, sometimes they’re shopping for information. So, it only makes sense to attract both groups. With a colorful and creative shop that is filled with good quality info, you’re bound to find your customers returning to your shop for something more than just your merchandise.